Brand Establish

Bradoria’s journey began when our lovely founder, Jenny Xu, struggling with insecurity over her body, bought a simple bodysuit way back in ‘94. It was uncomfortable, too tight, awkward fitting, and on top of that- expensive! She wore it once before tossing it and vowing never to buy one again. What a waste!

In 2003, she tried a slimming injection, expecting it to solve her discomfort with her body once and for all! Instead, it caused a hormonal disorder! Traumatized, she had almost given up ever feeling confident in her own skin when, later on that year, she stumbled upon shapewear in Hong Kong. It was love at first sight- and fit! Invigorated with sharing the revolutionary product with other women, she became a re-seller of shapewear.

When she moved to the US in 2007, she brought the shapewear with her, opening her first retail store in Brooklyn, NY. Over the years, her lingerie brand gained a wider presence, expanding to 6 stores and a lingerie fashion show in NYC. Now, Bradoria has emerged- rebranded and synonymous with offering the finest bras, shapewear, and body fitting services.

Our Story

Bradoria’s journey began when our lovely founder, Jenny Xu, struggling with insecurity over her body, bought a simple bodysuit way back in ‘94. It was uncomfortable, too tight, awkward fitting, and on top of that- expensive! She wore it once before tossing it and vowing never to buy one again. What a waste!

In 2003, she tried a slimming injection, expecting it to solve her discomfort with her body once and for all! Instead, it caused a hormonal disorder! Traumatized, she had almost given up ever feeling confident in her own skin when, later on that year, she stumbled upon shapewear in Hong Kong. It was love at first sight- and fit! Invigorated with sharing the revolutionary product with other women, she became a re-seller of shapewear.

When she moved to the US in 2007, she brought the shapewear with her, opening her first retail store in Brooklyn, NY. Over the years, her lingerie brand gained a wider presence, expanding to 6 stores and a lingerie fashion show in NYC. Now, Bradoria has emerged- rebranded and synonymous with offering the finest bras, shapewear, and body fitting services.

Serving the community for over a decade, we at Bradoria know how frustrating it can be searching for the perfect fit in a huge amount of super lingerie brands that do not care if the product really fits you! Just from a different seam or placement of padding, any figure can be extremely enhanced or detracted from.

Bradoria understands this and produces lingerie with different body shapes in mind, to help women with all different, unique bodies, tastes, and ages achieve the perfect hourglass shape. By developing our S.M.A.R.T Fit™ fitting system that combines multiple body measurements and factors together, we help women find the perfect bras and shapewear for their individual figures. You deserve the grace and poise that a well tailored bra provides. Uplift your beauty and your confidence with style now using Bradoria’s professional services and trusted lingerie products!