Shapewear Isn’t About Hiding – It’s About Highlighting

For decades, shapewear has been misunderstood—viewed as a secret weapon for “sucking in” or disguising our bodies under clothes. But a shift has occurred, and it’s powerful. Today’s shapewear isn’t about hiding who you are. It’s about highlighting what you love most about yourself.

In a culture increasingly embracing body positivity and self-celebration, modern shapewear plays a different role. It’s not armor. It’s accentuation—a confidence-boosting tool that lets you wear your favorite outfits your way.

And what better time to celebrate this evolution than on National Shapewear Day, a day dedicated to honoring both the history and empowerment that shapewear brings.

National Shapewear Day is celebrated every year on August 10th in the United States. Officially recognized in 2017 by the National Day Calendar.

The day exists not only to acknowledge the shapewear industry but also to honor the confidence, expression, and body-empowering purpose that shapewear now holds for millions of women—and increasingly, men—around the world.

It’s a time to:

• Celebrate the diversity of bodies and how shapewear enhances—not erases—those differences.
• Appreciate the technological advancements that make today’s shapewear breathable, wearable, and beautiful.
• Break the taboo and reframe the conversation: Shapewear isn’t shameful—it’s a choice.

Shapewear has a long history, dating back to the corsets of the 1500s. Those rigid, restrictive garments symbolized more than beauty—they represented control, social expectations, and often pain.

But today’s shapewear couldn’t be more different. Thanks to innovation in fabric, fit, and function, modern pieces offer support without suffocation, structure without sacrifice, and style without stigma.

From high-waisted shaping shorts to bodysuits that double as outerwear, shapewear now embraces:

• Breathability with mesh zones and moisture-wicking fabrics
• Inclusivity with diverse sizing, skin-tone matching, and gender-neutral options
• Fashion-forward design that doesn’t beg to be hidden under clothes

Modern shapewear isn’t one-style-fits-all. There’s a diverse range of designs to suit your body, wardrobe, and mood. Here are some of the most popular styles and what they’re perfect for:

Just like our Bamboo Fiber Seamless Thigh Slimmer Shapewear Shorts from our waist control collection. Shaping shorts targets the waist, tummy, and thighs. Great under dresses, skirts, or tailored pants for a smooth silhouette.

Full-body shapewear, such as our Microfiber Lace Core Square Neck Bodysuit, controls from bust to booty. Ideal under jumpsuits, gowns, or even as a sleek top paired with jeans.

Waist cinchers and corset belts, such as our Versatile Sleeveless Lace Tummy Shaper, sculpt and define the midsection. Can be worn under or over outfits for a fashion-forward statement.

Control briefs or panties like ourCharcoal Fiber High Waist Tummy Control Brief Panty Shaper are perfect for everyday tummy support in a discreet, breathable design. Perfect for daily wear under office attire or casual looks.

Open-bust shapers like our Open Bust Mid-Thigh Full Body Shapergive you the flexibility to wear your own bra while sculpting everything below. Perfect for bust customization and seamless layering.

Our SmoothFit Seamless Luxury Silk Thermal Shapewear perfectly combines the smoothing benefits of shapewear with the layering ease of a tank. Great under blouses or low-back tops.

All-day smoothing with a sporty twist. Ideal for errands, lounging, or pairing with oversized tops and boots.

Let’s set the record straight: Wearing shapewear doesn’t mean you’re not body-positive. In fact, it can be an extension of body positivity—because it’s about choice and celebration, not conformity.

Here’s what today’s shapewear actually highlights:

Gone are the days when shapewear was a silent, secret sacrifice worn under clothing. Now, it’s part of the outfit, part of your routine, and part of the way you express yourself.

This National Shapewear Day, remember: You’re not hiding. You’re highlighting—your body, your confidence, your style.

Because real shapewear power doesn’t come from compression. It comes from the freedom to choose how you want to show up in the world—one seamless layer at a time.

Explore styles that move with you—not against you. From lightweight everyday shapers to statement bodysuits, we’ve got a piece for every outfit, every shape, and every you.

Check out our full shapewear collection here.

Celebrate your curves, your confidence, and your right to feel incredible—this National Shapewear Day, and every day after.